• Design
  • Photo
  • Video
  • _
  • About
  • Shop
  • Menu

Jason Lam

  • Design
  • Photo
  • Video
  • _
  • About
  • Shop
Jason Lam
2679_37.jpg

THE REAL REASON FOR BRANDING

Added on February 24, 2018 by Jason Lam.

The real reason for branding is for ease of identification and communication.

Thus, logos, slogans, and websites. 

Because as much as we’d like to refer you to Mr. Johnson right down the road around the corner, by the way, he doesn’t take appointments, you just have to show up, and sometimes they’re closed on Wednesdays. You probably shouldn’t go around 12 pm because he’ll be eating lunch and it’s best not to — We live in a busy world and we really just don’t have time for that.

So businesses come up with logos, color schemes and what not to make it easy for us to:

  • Not just easily identify.
  • But for us to talk about.
  • Particularly, for us to tell others about your business, versus having to tell you that Mr. Johnson right down the road around the corner… well, you get the idea.

I think that’s the real reason for branding. And I think that’s why businesses should strive to at least try and make a logo, or a slogan, or a distinctive colorway, to make it easy to identify because then the good you are doing for the world can be easily passed on.

  • "Just do it"
  • "You'll see the golden arches"
  • "Yeah, just look for the Apple"

Let me reiterate. Fancy branding isn’t the point. It should never be the point. But it is a great tool to use in your favor. It really doesn’t hurt to spend just a little bit of time and resources on your branding especially if it means it can help grow your business exponentially.

It’s not about you. It’s about your customers. Better yet, it’s about your customer’s customers. Sure, there’s the Internet, but how do most of us decide which businesses to give our hard earned money to? By asking our friends where we should go. It’s still true, to this day, we trust our friends more than we trust Google. And I don’t think that’s ever going to change. (Unless, maybe, when it comes to directions).

by Jason Lam

In Entrepreneur
← Newer: ONE REASON NOT TO BE YOURSELF Older: WHAT I WANT NOW: A GOOD ORDINARY LIFE →

Jason Lam (@jasonlammm) 

I’m a multidisciplinary artist 
Read More →

 New York, NY


Join My Newsletter

A monthly newsletter helping you be productive, feel inspired, and create amazing work:

Thank you!

View the latest issue & archive →


Popular Posts

Featured
0077_10A-2.jpg
THE 3 STAGES OF CREATIVITY
3620_20.jpg
5 EXERCISES TO CREATE A VISION FOR YOUR LIFE
10 LIFE LESSONS I LEARNED FROM WATCHING INITIAL-D
10 LIFE LESSONS I LEARNED FROM WATCHING INITIAL-D
Negative0-00-26-2.jpg
ADMITTING YOU'RE LOST
7E2F0868-839B-4627-9C5E-D9B751802118.JPG
3 REASONS WHY YOU SHOULD "JUST DO IT"
HOW DO YOU DEFINE YOURSELF AS A PHOTOGRAPHER?
THAT TIME I GOT KICKED OUT OF UCLA
THAT TIME I GOT KICKED OUT OF UCLA
HOW YOUR ART CAN SET YOU FREE
I HOPE YOU FIND CLARITY
I HOPE YOU FIND CLARITY
THIS IS WHY YOU MISS YOUR CRAZY EX-GIRLFRIEND
THIS IS WHY YOU MISS YOUR CRAZY EX-GIRLFRIEND

Archive

  • Creativity 128
  • Culture 29
  • Entrepreneur 9
  • Health & Wellness 3
  • Home 2
  • Life Choices 238
  • New Work 4
  • Photography 68
  • Poem 34
  • Popular 12
  • Relationships 5
  • Travel 46
  • Video 13
  • Writing 12

Terms Privacy

Back to Top