I’ve had conversations with colleagues of mine who talk about how they want to photograph celebrities. It’s like if they don’t have celebrities in their portfolio, then they are a failure. But I think that’s a waste of time.

Why not find your own celebrities?

All the people I photograph are people I admire. They aren’t celebrities in the traditional sense, but they are famous to me.

You don’t need to be photographing people everyone else is photographing.

You need to be photographing your people. The people you think are special. The people who are famous to you.

Forget celebrities.

Make your own celebrities.

by Jason Lam