SEO is the first thing that will kill your writing endeavors. It will morph your writing, your titles, your word choice into the latest trends and absolutely rid your work of any soul. And that’s what makes your work unique. Your soul. Your voice. Sprinkling in keywords and the latest trends of using clickbait titles is a cheap move. You don’t need that.

Having spent far too much time on SEO and all that nonsense I can attest that the best way to spread your work is not to apply all those internet gimmicks, but instead, to simply do great work that is worth sharing. It’s hard. In fact, it’s much harder than, say, googling the latest buzzwords and plugging them into your essay. But it’s important. Better yet, it will stand the test of time. At least, that’s what I’m working towards. Not work that comes and goes with the latest trends but work that can provide wisdom for generations to come.

Forget about SEO. Just focus and creating damn good work.

by Jason Lam